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maisky 
Posted: 05-Oct-2004, 06:58 AM
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From CNN

NEW YORK (Reuters) - Brewer Anheuser-Busch says it will introduce a caffeinated, sweet-flavored beer for twentysomething club goers to compete with the flavored rums and vodkas gaining ground on the dance floor.

The new beer B(E) -- read as "B to the E power" -- will roll out in several phases starting in November.

Advertising will focus on in-store merchandising and promotions at bars and nightclubs, with some local print work and online marketing, Anheuser-Busch officials said.


"Distilled spirits are definitely in the background of this decision," Bob Lachky, vice president of brand management at Anheuser-Busch, said during a conference call Monday. "Sweeter flavors have definitely made an impact on 21- to 35-year-olds. ... It's a bigger part of the alcohol-drinking spectrum."

B(E) infuses beer with caffeine, guarana and ginseng, along with berry aromas for a sweeter, yet more tart taste at 6.6 percent alcohol by volume, said company brewmaster Nathaniel Davis.

Anheuser-Busch designed the new brew for 21- to 27-year-old drinkers who seek novel beverages and switch drinks more frequently according to mood and occasion, the company said.

"It's indicative of how seriously Anheuser-Busch is taking this challenge from the liquor folks ... who are growing faster than beer," said Eric Shepard, executive editor of industry newsletter Beer Marketer's Insights, citing the popularity of flavored spirits and energy drinks, such as Red Bull.

B(E) will be priced slightly higher than the company's flagship Budweiser beer and packaged in slimmer 10-ounce cans.

The new beer has a relatively high carbohydrate count, despite a trend in the industry highlighting lower-carb beers to match popular U.S. diet plans.


"The majority of beer drinkers, and people we are trying to approach with this product, are not terribly concerned with carbs all the time," said Lachky.

Anheuser-Busch (BUD: Research, Estimates) shares closed down Monday 0.5 percent at $50.20 on the New York Stock Exchange.



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Shadows 
Posted: 05-Oct-2004, 07:46 AM
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Humm might make their beer taste better! I hate BUD! Worst beer on the market besides Schlitz!


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urian 
Posted: 05-Oct-2004, 07:47 AM
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[/QUOTE]B(E) infuses beer with caffeine, guarana and ginseng, along with berry aromas for a sweeter, yet more tart taste at 6.6 percent alcohol by volume, said company brewmaster Nathaniel Davis.
[QUOTE]

I am in that 25-35 year old spectrum they speak of and all I have to say to that is... jawdrop.gif death.gif pooh.gif thumbdown.gif thumbs_down.gif

ewww


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Ceciliastar1 
Posted: 05-Oct-2004, 11:42 AM
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Who wants sweet beer? Is it going to be cheaper? I doubt it. What's the point. I don't like beer but I will drink it cause it's cheaper. I love sweet drinks like bacardi, but sweet beer??? I don't think so.


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Shamalama 
Posted: 05-Oct-2004, 12:12 PM
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HUH?!?!

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beer + caffeine + guarana + ginseng + blackberry aromas + raspberry aromas + cherry aromas + lightly sweet and tart taste != a great beer

death.gif

I think this deserves 3 fingers of The Glenlivet.



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maisky 
Posted: 05-Oct-2004, 01:06 PM
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QUOTE (Shamalama @ 05-Oct-2004, 11:12 AM)
HUH?!?!

user posted image

beer + caffeine + guarana + ginseng + blackberry aromas + raspberry aromas + cherry aromas + lightly sweet and tart taste != a great beer

death.gif

I think this deserves 3 fingers of The Glenlivet.

I'll drink to that!! beer_mug.gif
It might require the Glenfiddich, though, if you actually TRIED that stuff, just to clear the taste out of your mouth. sad.gif
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TheCarolinaScotsman 
Posted: 05-Oct-2004, 02:21 PM
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And their inspiration was... New Coke?


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urian 
Posted: 05-Oct-2004, 03:02 PM
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I was thinking along the lines of crystal pepsi tongue.gif
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Irish Stepper 
Posted: 05-Oct-2004, 04:28 PM
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QUOTE (urian @ 05-Oct-2004, 04:02 PM)
I was thinking along the lines of crystal pepsi tongue.gif

Hey...I liked Crystal Pepsi... rolleyes.gif

I think all this is going to end up being, is a wine cooler in a can. wink.gif


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urian 
Posted: 05-Oct-2004, 06:21 PM
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I did too
I meant in its life expectancy
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Dreamer1 
Posted: 05-Oct-2004, 09:38 PM
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They've GOT to be kidding. Wait, Halloween is coming up--is this a Trick, rather than treat? disgust.gif


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MDF3530 
  Posted: 06-Oct-2004, 02:01 PM
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Maisky-

Did you get this from The Onion biggrin.gif tongue.gif ?


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maisky 
Posted: 06-Oct-2004, 02:05 PM
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QUOTE (MDF3530 @ 06-Oct-2004, 01:01 PM)
Maisky-

Did you get this from The Onion biggrin.gif tongue.gif ?

Nope, CNN. biggrin.gif
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Avonlea22 
Posted: 06-Oct-2004, 02:08 PM
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I'm willing to at least try it. Don't knock it until you try it. smile.gif


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maisky 
Posted: 06-Oct-2004, 02:15 PM
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QUOTE (Avonlea22 @ 06-Oct-2004, 01:08 PM)
I'm willing to at least try it. Don't knock it until you try it. smile.gif

Well.....if YOU are buying......maybe. tongue.gif
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