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> Fried Mars Bars Typify Scottish Diet, Make my kilt "extra large"
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Posted: 17-Dec-2004, 03:29 PM
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Fried Mars Bars Typify Scottish Diet, Survey Finds (Update1)

Dec. 17 (Bloomberg) -- Deep-fried Mars Bars, chocolate-coated nougat-caramel bars dipped in batter and cooked in a fryer of vegetable oil or lard, are more popular than thought and typify trends in the Scottish diet, survey results published in the Lancet medical journal found.

A U.K. National Health Service-supported survey of half of the 627 fish-and-chip shops in Scotland found that one in five sold fried Mars Bars. Before the survey, public health researchers considered the fried candy bar an "urban myth," and were unaware of its prevalence, said David Morrison, consultant for public health medicine at the NHS of greater Glasgow and lead researcher of the study.

"Scotland has the reputation of being the home of the deep- fried Mars Bar, which has been used to show Scotland's diet as a poor one,"' Morrison said in an interview. The survey results "support the idea that Scottish cuisine is to just stick it in a deep fryer."

The survey also found shops serving up a range of other fried foods including deep-fried pickled eggs, pineapple rings, ice cream and Rolos.

Researchers said they were encouraged to find evidence that Mediterranean diet was gaining wider acceptance in Scotland, "albeit in the form of deep-fried pizza."

The survey showed the fish and chip shops sold an average of 23 deep-fried Mars Bars a week, although 10 shops reported selling as many as 200 a week, the survey found, while the average price was 60 pence ($1.16) a piece. A fried Mars Bar has about 423 calories, which is about a fifth of a day's normal caloric intake, Morrison said.

Mars Inc.

The Mars Bar is made by closely held Mars Inc., a $14 billion candy business based in McLean, Va., also makes Snickers, M&Ms, 3 Musketeers, Milky Way and Twix.

About 4 percent of fish-and-chip shops surveyed in Scotland also reported serving deep-fried Snickers, the study found.

The research was done to gain better insight into the Scottish palate, a starting point for determining what the state of health is in the country and develop ways to improve it.

"It adds to other information of dietary surveys that show there is a long way to go get people to eat a diet of fresh fruit and vegetables," Morrison said.

As deep-fried cuisine goes, Claire Cameron, a business development executive for a pharmaceuticals company near Carfin in central Scotland, said she finds the fried confection "yummy."

"The batter keeps it together but the chocolate goes all oozy," Cameron said in an interview. "It's heaven."



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Posted: 17-Dec-2004, 04:01 PM
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And they say Americans eat unhealthy?

I think I'd like to try one, if I ever get across The Pond.

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Posted: 17-Dec-2004, 05:06 PM
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Rocky Mtn Highlander and Renaissance Scot
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They had them at the Longs Peak Scottish Irish Festival back in September but I didn't try them. I don't like Mars bars normally. As much as I love deep fried food, I doubt that would change my opinion of them. wink.gif



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A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.
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