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|Celtic Radio Community > Ye Ole Celtic Pub - Open all day, all night! > Abomination!|
|Posted by: maisky 05-Oct-2004, 05:58 AM|
| From CNN
NEW YORK (Reuters) - Brewer Anheuser-Busch says it will introduce a caffeinated, sweet-flavored beer for twentysomething club goers to compete with the flavored rums and vodkas gaining ground on the dance floor.
The new beer B(E) -- read as "B to the E power" -- will roll out in several phases starting in November.
Advertising will focus on in-store merchandising and promotions at bars and nightclubs, with some local print work and online marketing, Anheuser-Busch officials said.
"Distilled spirits are definitely in the background of this decision," Bob Lachky, vice president of brand management at Anheuser-Busch, said during a conference call Monday. "Sweeter flavors have definitely made an impact on 21- to 35-year-olds. ... It's a bigger part of the alcohol-drinking spectrum."
B(E) infuses beer with caffeine, guarana and ginseng, along with berry aromas for a sweeter, yet more tart taste at 6.6 percent alcohol by volume, said company brewmaster Nathaniel Davis.
Anheuser-Busch designed the new brew for 21- to 27-year-old drinkers who seek novel beverages and switch drinks more frequently according to mood and occasion, the company said.
"It's indicative of how seriously Anheuser-Busch is taking this challenge from the liquor folks ... who are growing faster than beer," said Eric Shepard, executive editor of industry newsletter Beer Marketer's Insights, citing the popularity of flavored spirits and energy drinks, such as Red Bull.
B(E) will be priced slightly higher than the company's flagship Budweiser beer and packaged in slimmer 10-ounce cans.
The new beer has a relatively high carbohydrate count, despite a trend in the industry highlighting lower-carb beers to match popular U.S. diet plans.
"The majority of beer drinkers, and people we are trying to approach with this product, are not terribly concerned with carbs all the time," said Lachky.
Anheuser-Busch (BUD: Research, Estimates) shares closed down Monday 0.5 percent at $50.20 on the New York Stock Exchange.
|Posted by: Shadows 05-Oct-2004, 06:46 AM|
|Humm might make their beer taste better! I hate BUD! Worst beer on the market besides Schlitz!|
|Posted by: urian 05-Oct-2004, 06:47 AM|
| [/QUOTE]B(E) infuses beer with caffeine, guarana and ginseng, along with berry aromas for a sweeter, yet more tart taste at 6.6 percent alcohol by volume, said company brewmaster Nathaniel Davis.
I am in that 25-35 year old spectrum they speak of and all I have to say to that is...
|Posted by: Ceciliastar1 05-Oct-2004, 10:42 AM|
|Who wants sweet beer? Is it going to be cheaper? I doubt it. What's the point. I don't like beer but I will drink it cause it's cheaper. I love sweet drinks like bacardi, but sweet beer??? I don't think so.|
|Posted by: Shamalama 05-Oct-2004, 11:12 AM|
beer + caffeine + guarana + ginseng + blackberry aromas + raspberry aromas + cherry aromas + lightly sweet and tart taste != a great beer
I think this deserves 3 fingers of The Glenlivet.
|Posted by: maisky 05-Oct-2004, 12:06 PM|
I'll drink to that!!
It might require the Glenfiddich, though, if you actually TRIED that stuff, just to clear the taste out of your mouth.
|Posted by: TheCarolinaScotsman 05-Oct-2004, 01:21 PM|
|And their inspiration was... New Coke?|
|Posted by: urian 05-Oct-2004, 02:02 PM|
|I was thinking along the lines of crystal pepsi|
|Posted by: Irish Stepper 05-Oct-2004, 03:28 PM|
Hey...I liked Crystal Pepsi...
I think all this is going to end up being, is a wine cooler in a can.
|Posted by: urian 05-Oct-2004, 05:21 PM|
| I did too
I meant in its life expectancy
|Posted by: Dreamer1 05-Oct-2004, 08:38 PM|
|They've GOT to be kidding. Wait, Halloween is coming up--is this a Trick, rather than treat?|
|Posted by: MDF3530 06-Oct-2004, 01:01 PM|
Did you get this from The Onion ?
|Posted by: maisky 06-Oct-2004, 01:05 PM|
|Posted by: Avonlea22 06-Oct-2004, 01:08 PM|
|I'm willing to at least try it. Don't knock it until you try it.|
|Posted by: maisky 06-Oct-2004, 01:15 PM|
Well.....if YOU are buying......maybe.
|Posted by: tsargent62 06-Oct-2004, 02:42 PM|
| Interesting idea: putting a stimulant like caffeine in a drink full of depressants, i.e., alcohol.
Will I try it? I think NOT!!!
|Posted by: RobertH 06-Oct-2004, 10:41 PM|
|Looks like the makings of a sour stomach and a very bad hangover. I'll stick with my standard.|
|Posted by: sprdleyb 10-Oct-2004, 08:28 AM|
|I can't say as I'm the world's biggest Bud fan to begin with, but that doesn't strike me as an improvement, imho.|
|Posted by: erickbloodax 06-Nov-2004, 07:24 PM|
| beer + caffeine + guarana + ginseng + blackberry aromas + raspberry aromas + cherry aromas + lightly sweet and tart taste != a wide awake drunk!
Rule #1: Don't drink and drive.
Rule #2: If you drink and drive, don't hurl once I have stuffed you in the back of my car.
Rule #3: I'm warning you, start spewing blackberry aromas in the back of my car and its going to be a righteous shooting!
|Posted by: Dreamer1 07-Nov-2004, 12:08 AM|
| Well said!!
|Posted by: CelticRose 07-Nov-2004, 11:25 AM|
|Holy cow, it better not be like Bud Lite..................worse tasting beer on earth! EcK.|
|Posted by: dragonboy3611 08-Nov-2004, 03:42 PM|
I'm with ya there!